Marketing Strategies & Plan in Poughkeepsie, NY

The why to your marketing efforts and the roadmap on executing your Poughkeepsie, NY business marketing goals.

Achieving your competitive advantage and how you will get there

To be successful, it is essential to identify and capitalize on the special features of your business that set it apart from the competition.


Shape your business goals with effective marketing strategies 

A well-defined marketing strategy is necessary for any business, as it works with the marketing plan to ensure you stay on the right track and reach your goals. This key strategy helps you stay in tune with customers and create products that meet their needs.


Additionally, it determines how you communicate those products. With this vital strategy, you may have a clear view of your ideal customer, thus missing out on offering them the products or services they need and potentially wasting resources on ineffective marketing attempts.


Numerous studies have revealed that companies with a clear marketing strategy are 313% more likely to be successful than those without. This strategy should encompass your business objectives, target market, products/services, and marketing mix.


Developing a marketing plan is essential for businesses of any size, regardless of industry. It can be easy to believe that a marketing plan is only for large corporations. Without a plan, how do you determine the effectiveness of your marketing efforts and calculate a return on investment? A well-thought-out plan helps track working strategies, eliminate those that are not, and identify the target market to avoid wasted funds.


Having a marketing plan helps employees stay informed and on the same page. They will better understand the company's goals and how they can help meet them. As a result, customers receive better service as businesses know exactly what they need from them. Being proactive instead of reactive allows companies to remain agile during events like the pandemic.

Benefits of Marketing Strategies & Plans  for Your Poughkeepsie, NY Business

Know Your Buyers

Marketing strategies and plans are essential for the growth and success of your business. By identifying your target market and understanding their needs and pain points, you can tailor your marketing efforts to resonate with those most likely to convert into customers. This focused approach not only saves time and resources but also helps you deliver the right message to the right audience.

What Makes Your Business Different

A well-crafted marketing strategy and plan can indeed help establish your brand's unique selling proposition (USP). Your USP is the distinctive advantage that sets your business apart from the competition, and it should be at the core of your marketing efforts. Effectively communicating your USP to your target audience will highlight the unique value your products or services offer, making your brand stand out in a crowded marketplace.

Builds Culture & Values

A comprehensive marketing strategy goes beyond generating leads and driving sales. It plays a crucial role in conveying your business's culture, values, and purpose to your target audience, which collectively form the essence of your brand. By effectively communicating your brand's vision, you can create an emotional connection with your audience, build trust, and foster long-term loyalty. 

Helps Get Your Money Back & More

An effective marketing plan and strategy should be strategic, goal-oriented, and focused on driving a positive return on investment (ROI). By defining specific, measurable goals, time-frames, and activities, you can ensure that your promotional efforts are aligned with your target market's preferences and behaviors, ultimately maximizing your marketing efficiency.

42%

Businesses that write down their goals are 42% more likely to achieve them.

 40%

Companies that used strategies for goals were 40% more likely to reach them.

80%

More than 80% of small business owners don't keep track of business goals.

46%

Only 46% of companies review or edit their goals throughout the year.

Marketing Strategies & Consulting Poughkeepsie, NY

FAQ

Have some questions? Find the answers below. 

  • What's The Difference Between a Marketing Strategy & Marketing Plan?

    Your marketing strategy is essentially the "why" behind your marketing, while your marketing plan is the steps your business will take to reach your marketing goals. Your strategies are the goals you plan to achieve; your plan is a roadmap for accomplishing them.

  • I am a Small Business, Do I Need a Marketing Plan?

    Most small businesses believe marketing strategies and plans are only for large corporations. This is entirely untrue. Regardless of the size of your business, a marketing plan and strategy will help you understand your goals, how to reach them, and measure if they are being attained. This can help your business grow and prosper. 

  • How Often Will Marketing Strategies Be Created?

    Two marketing strategies will be worked on. You will have your annual method to outline what achievements you want for your business for the year. You will also have monthly goals and techniques that will work with your yearly plans to meet desired objectives. 

  • How Often Will Marketing Plans Be Developed?

    Like your marketing strategies, your extensive and detailed marketing plan will be completed yearly. There will also be smaller plans established to reach monthly marketing goals.